Extreme Energy launches ‘Bula The World’ with a new 300ml slender can.

An all-expenses-paid dance experience to Osaka, Japan, is up for grabs

Extreme Energy, the leading alcoholic energy drink in the South African market, is
renowned for drinks innovation and is now refreshing its portfolio with the introduction of
a convenient new 300ml slender can that is sure to turn heads.

The pack upgrade is part of the thrilling ‘Bula The World’ campaign where consumers
stand to win an all-expenses-paid dance experience to Japan. To enter, buy any
Extreme Energy, dial 1201542# and follow the prompts.

Extreme Energy has already firmly established itself as a dance-aligned brand that is
perfectly in tune with the lifestyle of its trend-conscious consumers, who enjoy this
refreshing energy drink with its distinctive apple taste and energy kick.

“Bula The World’ comes hot on the heels of the Extreme Energy ‘Bula Sekele’ initiative
that aims to uplift aspiring street dancers to become professionals, thereby changing
their futures, transforming their lives, and making a positive impact in their communities.

An important aspect of the Bula Sekele initiative is the partnership between Extreme
Energy and SboNdaba Dance, a non-profit company led by Sbonakaliso Ndaba, a
leading contemporary African choreographer with many prestigious awards to her
name. SboNdaba Dance is actively involved in uplifting communities through dance
and runs on-the-ground training and development programmes with dancers from
disadvantaged areas.

‘Bula Sekele’ (a phrase used in popular culture, meaning ‘make the circle bigger’) is a
call to open up the dance floor to let more people in to share in the experience. On a
higher level, it’s also a call to uplift a nation, open up the industry, and make the circle
of opportunity bigger- a platform for untapped grassroots dance talent to explode
onto the professional dance scene in South Africa.

Similarly, ‘Bula the World’ is about opening up the circle of opportunity for any south
African to visit a global destination and experience next-level world-class street
dancing, in this instance, the International Dance Battle Of The Year in Osaka, Japan.

According to Extreme Energy Marketing Manager Natasha Coppin: “Extreme Energy
fundamentally believes in the potential of dance to change people’s lives for the
better. With Bula Sekele, we gave aspiring street dancers access to a formal dance
qualification. Now, with Bula The World, we’re opening up the circle further and
unlocking even more opportunities for our community, this time by making it possible for
someone to personally experience the energising world of dance at an international
dance event.”

Entries for Bula The World will open on 1 July 2022 and run until 15 August 2022. Dance
enthusiasts over the age of 18 can join the campaign and follow the action on
Facebook, Instagram, and Twitter @Extreme EnergySA #BulaSekele

Extreme Energy is available in a 275ml bottle, and both popular 440ml and 300ml
slender can sizes to ensure that consumers across South Africa FEEL THE ENERGY.

Terms and Conditions Apply – www.extreme-energy.co.za.

Extreme Energy supports responsible drinking
18 vears.

Alcohol not for Persons under the age of 18

Follow the action on Facebook, Instagram and Twitter @ExtremeEnergySA

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