DAVID TLALE COLLABORATES WITH TASTIC RICE TO LAUNCH HERITAGE PACK DESIGN
TASTIC Rice and fashion designer David Tlale have embarked on a unique partnership in honour of Heritage Month.
The theme of the campaign is “My Heritage” and it invites all South Africans to celebrate their unique cultural practices as expressed through food, fashion and music, which was all evident at the launch event on Thursday 29th August. Another TASTIC collaborator on the night was Chef Nti, who created a menu of TASTIC dishes inspired by her own heritage and childhood.
Inspired by his childhood, as well as the rich and vibrant mix of cultures found in South Africa, David has created an exclusive pack design that will be found on TASTIC packaging from the beginning of September. “In creating the pack, I was inspired by the colours and textures of the women I grew up around, iconic South African buildings as well as the DNA of the House of David Tlale, which is all about structure, texture and drama.”
“I drew my inspiration for the menu from the memories of all my favourite foods growing up, such as mogudu and all my favourite 7 colour dishes,” she shared.
“TASTIC’s collaboration with David Tlale is important in the context of South Africa as it shows that we can celebrate our differences, as well as what unifies us” says Thembi Sehloho, Marketing Director for Rice and Pasta at Tiger Brands South Africa.
“The pack design beautifully depicts the life of an everyday South African and celebrates the character, texture and colours that make us who we are” adds Sehloho.
The TASTIC limited edition pack will be available in stores nationwide, from 1 September 2019.
ABOUT TASTIC RICE
The Tastic brand was established in 1961 and has lived in both the hearts and homes of South Africans ever since. Tastic Rice provides an experience that allows each of your senses to guide you through the history of your meal. They harmonise to create memories that envelop you in generational love and warmth.
The Tastic House of Rice presents consumers with a wide variety of rice variants that allows you to venture through the Tastic World of Rice, using your senses as a compass to navigate you through the memoir of each meal. Each type of Tastic Rice be it brown, white, Jasmine or sushi provides a different taste experience where the texture of the different grains whisper the secrets of their origins.
With Tastic Rice, each meal prepared allows you to welcome each rice type on stage and observe as they dance seasoned duets with ingredients from their native lands. Taste each movement, savour each step.
Submerge yourself in the Tastic Rice experience and become what you eat. Echo wisdom’s truth in every kitchen so that you too can share your experience of the only rice that cooks perfectly, every time.
Like (0)