Bisquit & Dubouché and Sash South Africa Unveil Phola Park Sunday Best
Johannesburg, – Last week Thursday, fashion and fine spirits shared the spotlight as Sash South Africa teamed up with Bisquit & Dubouché to present its latest collection, Phola Park Sunday Best. Held at Artistry Johannesburg, the evening was a sensory journey that brought together fashion, cinematic storytelling, intimate live music, and curated Bisquit & Dubouché cocktails.
Sash South Africa’s Phola Park Sunday Best collection, inspired by the Zulu word “Phola”—meaning to be calm, to heal—captures the essence of togetherness. Featuring looks, the collection takes its audience on a journey to a serene Sunday in Phola Park, where community members gather in their finest attire to celebrate unity and peace. This vision was brought to life with a 10-minute fashion film that merged cultural heritage with contemporary design.
Guests were welcomed with Bisquit & Dubouché cocktails that were created exclusively for the event, giving them each a unique Story to Sip as they mingled in the multisensory exhibition space:
Tranquil Sunset: A light and refreshing cocktail with a citrus twist, symbolising healing and tranquillity.Sunday Picnic: A fruity and vibrant blend that captures the spirit of community and love.Golden Hour Sparkle: A sparkling cocktail with hints of herbal notes, inspired by the warmth and relaxation of a park setting.
The evening continued with a live performance by renowned South African artist Toroh O Wano, followed by an intimate Q&A session discussing the collection’s inspiration hosted by Nandi Dlepu. As the night unfolded, DJ sets by Kaddy and Jimm and Tonic kept guests immersed in the energy.
Known for its mastery in creating exceptional cognac, Bisquit & Dubouché added its signature touch to the evening. The brand’s passion for artistry and heritage was mirrored in the curated gallery setup, where mannequins in Phola Park looks led guests through a visual journey. Lookbook images and Bisquit & Dubouché’s iconic Griffin logo adorned the venue, reinforcing the undeniable connection between fashion, art, and fine spirits.
The collaboration between Bisquit & Dubouché and Sash South Africa intertwined two worlds of incredible craftsmanship—proving, once again, that the finest stories are made to be sipped, savoured, and shared.
To learn more and to stay updated with exclusive events, visit the Bisquit & Dubouché website and Instagram or Facebook page.
-ENDS- About Bisquit & DubouchéEstablished in 1819 by Alexandre Bisquit, the Bisquit & Dubouché cognac brand is renowned for its excellence, thanks to its unique distillation method that allows a superior concentration of aromas and smoothness. The brand offering includes a classic range of cognacs: V.S., V.S.O.P., and X.O., characterised by craft and unique features. Bisquit & Dubouché is crafted with a distinctive distillation method, distinguished by intuition, experience, continuous tastings and ability to “listen” and identify the exact moment to cut, when the aroma and body of the eaux de vie match the strong floral and fruity concentration that is the signature profile. As a result, Bisquit&Dubouché unveils a smooth aromatic bouquet, with floral notes of rose, dried apricot, muscat grape; followed by a persistent taste broadly described as fruity with subdued smoothness to its profile and with specific notes of honey, fig and dark fruits; all forged in a disruptive packaging that underlines the brand character, always challenging the status quo. Since its foundation, over 200-years ago, Bisquit & Dubouché embodies the ambitious and charismatic spirit of its two French founders. Bisquit & Dubouché became part of the Campari Group portfolio in 2017.
About the Campari Group
Davide Campari-Milano N.V., together with its affiliates (“Campari Group”), is a major player in the global beverage sector, trading in over 190 nations around the world with leading positions in Europe and the Americas. Campari Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. Campari Group’s portfolio, with over 50 brands, spans spirits (the core business), wines, and soft drinks.
Its internationally-renowned brands include Aperol®, Appleton Estate®, Campari®, SKYY®, Wild Turkey®, and Grand Marnier®. Headquartered in Sesto San Giovanni, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries.
Campari Group employs around 4,000 people. The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI – Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001. For more information: www.camparigroup.com. Please enjoy our brands responsibly.
