AFRICA’S HOTTEST TALENT DAVIDO, DYSTINCT, TAYC, BLXCKIE, RONISIA & RUTSHELLE GUILLAUME TO PERFORM AT THE INAUGURAL AWARDS Excitement is building to fever pitch among fans of African and Afro-inspired music as global music authority Trace reveals the first performers in the star-studded lineup for the Trace Awards. African and Afro-inspired musicians from around the globe
GLOBAL APPEAL OF AFRO-CENTRIC MUSIC IN THE SPOTLIGHT AS NOMINATIONS & VOTING WENT LIVE ON MONDAY Global music powerhouse and Afro-music tastemaker Trace has revealed the nominees for the first ever Trace Awards in Africa, a live event & global TV spectacular that celebrates the creativity, talent and influence of African and Afro-inspired music and
Trace will turn 20 on 27 April 2023. The Success Story of Afro-urban Cultures is in its prime, with 29 television channels, 50 FM and digital radio stations, an audiovisual production studio, digital platforms, 280 employees, and 13 subsidiaries worldwide. Trace is popular both at home and internationally, reaching 350 million viewers and listeners in
With the ongoing goal to showcase local talent while also empowering young creatives to produce outstanding quality local content, Trace today announced three diverse new locally produced Trace Original shows – Future Maskandi, Afro Tech is Life and The Re-Introduction. Hosted by seasoned presenter and musician Zulu Mkhathini, the FUTURE MASKANDI show will air on
SHEKHINAH A PART OF POWERHOUSE FEMALE PANEL AT ‘THE IMPORTANCE OF MUSIC VIDEOS’ VIRTUAL EVENT In a further step forward in promoting gender parity and women’s visibility in music in South Africa, Women in Music South Africa and TRACE signed a multi-faceted partnership deal this month. The partnership will see both organisations collaborating on a
FRENCH MINISTER INAUGURATES THE LAUNCH OFTRACE ACADEMIA Trace, in the presence of the honourable French Minister Elisabeth Moreno and South African partners, today formally announced the inauguration of Trace Academia in South Africa, and the signing of a protocol of cooperation between Trace, Senghor University in Egypt, and Agence Française de Développement (AFD), to create