Inspired by the spirit of refined craftsmanship, Blue Tab™ represents the most sophisticated and elevated expression of the Levi’s® brand. As the originator of the blue jean, democratizer of denim, and the champion of craft, Levi’s® Blue Tab represents the pinnacle of denim style and where it goes next. The Autumn / Winter 2026 Blue
San Francisco, CA & Tokyo, Japan – May 19, 2025 – Levi’s® and Japanese fashion house sacai deliver a groundbreaking collection that reimagines Levi’s® iconic silhouettes through sacai’s distinctive lens of hybridization and experimental design. While embracing sacai designer and creative director Chitose Abe’s visionary approach to transforming familiar garments into unexpected new forms, the
San Francisco– The Levi’s® brand, in collaboration with global icon Beyoncé, today debuted Refrigerator, the third chapter of the REIIMAGINE campaign. In the new film and accompanying imagery, Levi’s® continues to highlight the brand’s heritage as inspiration for reinvention. The first two chapters, Launderette and Pool Hall, reignited conversations around Levi’s® legacy, with Launderette’s subversive
The global denim lifestyle apparel leader is focused on its direct-to-consumer and brand-led strategy to continue winning with fans in the market. JOHANNESBURG, SOUTH AFRICA, Tuesday, December 3, 2024 – In November, Levi Strauss & Co. (LS&Co.) celebrated its 30th anniversary since entering the local market. Over three decades, it has grown from operating a
The Levi’s® Brand Introduces Fresh News Fits in the 2024 Spring/Summer Collection While rooted in heritage and tradition, the Levi’s® brand continuously looks for new ways to offer fresh, new styles. Leveraging the brand’s long history as a leader in classic silhouettes and design innovation, the ‘24 Spring/Summer collection introduces a range of new fits
SAN FRANCISCO — The Levi’s® brand today announced a new campaign with global icon Beyoncé. Following the release of “LEVII’S JEANS” — a beloved track from “COWBOY CARTER,” the critically acclaimed album exploring and redefining Americana — Beyoncé steps into the role of protagonist in “REIIMAGINE,” a campaign inspired by the legacy of the Levi’s®