Inspired by the spirit of refined craftsmanship, Blue Tab™ represents the most sophisticated and elevated expression of the Levi’s® brand. As the originator of the blue jean, democratizer of denim, and the champion of craft, Levi’s® Blue Tab represents the pinnacle of denim style and where it goes next. The Autumn / Winter 2026 Blue

San Francisco– The Levi’s® brand, in collaboration with global icon Beyoncé, today debuted Refrigerator, the third chapter of the REIIMAGINE campaign. In the new film and accompanying imagery, Levi’s® continues to highlight the brand’s heritage as inspiration for reinvention. The first two chapters, Launderette and Pool Hall, reignited conversations around Levi’s® legacy, with Launderette’s subversive

The global denim lifestyle apparel leader is focused on its direct-to-consumer and brand-led strategy to continue winning with fans in the market. JOHANNESBURG, SOUTH AFRICA, Tuesday, December 3, 2024 – In November, Levi Strauss & Co. (LS&Co.) celebrated its 30th anniversary since entering the local market. Over three decades, it has grown from operating a

SAN FRANCISCO — The Levi’s® brand today announced a new campaign with global icon Beyoncé. Following the release of “LEVII’S JEANS” — a beloved track from “COWBOY CARTER,” the critically acclaimed album exploring and redefining Americana — Beyoncé steps into the role of protagonist in “REIIMAGINE,” a campaign inspired by the legacy of the Levi’s®