Superfans, celebrities, cultural tastemakers made a bold statement at Cheetos’ Varsity Sports launch event that took place early in August. The global snack brand turned up the energy at the Cheetos Playground in Johannesburg, celebrating its new partnership as the official Snack Partner of Varsity Football for the 2026 season, alongside a three-year partnership with
Music superstars Robot Boii, Kamo Mphela, radio personality Ayanda MVP and Afro-tech DJ Oara electrified with performances that created a stir of excitement as they headlined the first ever Cheetos Playground. The star-studded event was the ultimate block party, bringing out tastemakers in music, fashion and content creation, immersing themselves in the Orange Side of Life and celebrating the launch of