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Heineken® and creative agency, LePub collaborate to create a campaign to inspire social connections in a unique and powerful way using an innovative, smart technology   Heineken® has revolutionised the football viewing experience with an innovative activation aimed at enhancing social connections among fans.   In a dynamic and high-profile event that redefined the UEFA

Johannesburg, South Africa – Amstel, the premium beer brand known for creating unforgettable experiences, premiered its groundbreaking new game show, Friends of Amstel: The Challenge, at an exclusive, star-studded watch party this evening. Held in the heart of Johannesburg, the event attracted an impressive lineup of guests and fans who eagerly gathered for a night of fun and friendship.   Attendees were treated to a pre-screening