Johannesburg, South Africa – The Friends of Amstel premium music and lifestyle experience is returning with a bang! This year, the festival expanded to include three electrifying events across three vibrant cities: Cape Town, Durban, and the grand finale in Johannesburg. Following the immense success of previous events in Cape Town and Durban, where music lovers created
Johannesburg, South Africa – Amstel, the premium beer brand known for creating unforgettable experiences, premiered its groundbreaking new game show, Friends of Amstel: The Challenge, at an exclusive, star-studded watch party this evening. Held in the heart of Johannesburg, the event attracted an impressive lineup of guests and fans who eagerly gathered for a night of fun and friendship. Attendees were treated to a pre-screening
Hot on the heels of the incredible two-day mega event in Johannesburg in November, Friends of Amstel kicked off its three-city tour in Cape Town for the first time ever on the 4th of May. Set against the stunning backdrop of mountains and vineyards, Friends of Amstel in the Mother City showcased a stellar lineup
After a successful Amstel Boomtown extravaganza at this year’s Durban July, Amstel is getting ready to provide yet another amplified local music and lifestyle experience. Together with recently announced brand ambassadors Shimza and Maphorisa, Amstel will form part of the popular Major League Social Festival on 15 September 2018. Speaking on Amstel’s involvement in the