Hot on the heels of the incredible two-day mega event in Johannesburg in November, Friends of Amstel kicked off its three-city tour in Cape Town for the first time ever on the 4th of May. Set against the stunning backdrop of mountains and vineyards, Friends of Amstel in the Mother City showcased a stellar lineup
Get ready to experience the ultimate fusion of luxury and sporting prowess as Johnnie Walker Blue Label proudly unveils its inaugural appearance in the second installment of the esteemed Johnnie Walker Polo event, set to take place on 2 June2024. As the icon of luxury in the world of Scotch whisky, Johnnie Walker Blue Label is thrilled
It’s time to bring playfulness back into the mix when it comes to drinking whisky. No more stuffy standards to abide by, just the chance to let loose and make mixing whisky fun again. Bright and vibrant, Johnnie Walker Blonde is made from a select blend of wheat whiskies and single malts predominantly matured in
Since the launch of the new Extreme Move Mzansicampaign in September and the finale of Bula Sekele S3 that took place this past weekend, Extreme – the alcoholic drink with a distinctive apple taste – knows the unstoppable positive power of dance and how it can Move Mzansi. “Our new Move Mzansi campaign was
In an era dominated by digital interactions, a new retail trend has emerged that combines the best of both physical and digital worlds. Enter hyperphysical retail, where immersive experiences and cutting-edge technology come together to create unforgettable moments for consumers. Leading the way in this exciting movement is Johnnie Walker, as they announce the opening
Celebrated South African artist and astute businessman KO has added another feather to his cap with the grand opening of Swave, his highly anticipated clothing store located in the heart of Rosebank, Johannesburg. This event marked not only the unveiling of a new fashion venture, but also the official announcement of an exciting partnership with