AFRICA: The WeekenDar Experience Sets Its Sights on a Pan-African Takeover
WEEKENDAR SETS ITS SIGHTS
ON A PAN-AFRICAN TAKEOVER
The destination experience is bringing together travellers, cultural communities and lifestyle platforms from across Africa and the diaspora to celebrate music, travel, hospitality and connection.
AFRICA – The WeekenDar is setting its sights on a Pan-African takeover, creating destination experiences that bring people together through music, travel, food, sport, culture and hospitality. The vision is to build a travelling experience that connects people across borders while introducing them to some of the continent’s most exciting destinations.
More than a traditional party or weekend away, the concept brings different African communities, lifestyle platforms and cultural tastemakers into one destination for a curated programme of experiences. The wider vision is to encourage Africans to travel across the continent, experience one another’s cultures and build connections that continue long after the trip ends.
The project is being driven through a cross-border collaboration between Ghanaian entrepreneurs Carl Fiifi Koranteng and Mawuli Gavor, South African entrepreneur Chloé Kim Grootboom, and Nigerian travel leader Adebayo “Bayo” Adedeji, Group Chief Executive Officer of Wakanow. Together, they are combining their experience, networks and understanding of African culture and travel to build an experience with relevance across the continent.
The concept recently came to life in Dar es Salaam, where guests from South Africa, Ghana, Nigeria, Tanzania and other African countries gathered from 12-14 September 2026 for a weekend of music, food, travel, sport and shared experiences.
Rather than hosting a series of unrelated events, The WeekenDar created one continuous journey through the city, with each activation offering guests a different way to enjoy Dar es Salaam and connect with one another.
The weekend opened with The 14th, co-founded by Nigeria’s Sadiq Ayuba, offering a cinematic multicultural yacht experience on the Indian Ocean. Guests moved between yachts, with each deck offering its own atmosphere and cultural experience. One moment felt coastal and relaxed, while the next brought together music, food, fashion and movement. Collectively, the yachts became a floating celebration of African culture and connection.
The programme continued with Rhythm & Brunch, a sun-soaked lifestyle experience which brought its signature combination of R&B, nostalgia, food and community to Barra Beach. Guests gathered over brunch and drinks before the afternoon moved into sing-alongs and dancing, soundtracked by R&B classics and contemporary favourites. Born in Accra and now growing across the continent, Rhythm & Brunch has previously hosted renowned international names including Busta Rhymes, Sisqó, Beenie Man and UK show band Sol and The Gang.
Beyond Padel Tanzania brought a high-energy wellness and social experience to the programme – combining padel clinics, music, movement and opportunities for guests to meet and connect. What sets the experience apart is its Battle of the DJs segment on the courts, where the music becomes as central as the sport. This resulted in an energetic environment where guests could play, dance, socialise and meet new people throughout the day.
Across the programme, The WeekenDar showed what can happen when African platforms, travellers and cultural communities collaborate across borders. Guests did not only attend the same events – they explored the city together, shared new experiences and formed genuine connections with people from other parts of the continent.
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