NEW ABSOLUT WATERMELON IS THE TASTE OF SUMMER YOU CAN ENJOY ALLYEAR LONG

Absolut, a Pernod Ricard brand, brings you an exciting new
flavour variant: Watermelon. A perfectly balanced combination of
crystal clear vodka and fresh, natural watermelon sweetness,
Absolut Watermelon has summer written all over it, but it’s
always in season. Absolut Watermelon is 100% natural flavour and
0% added sugar.


In line with Absolut’s long history of flavouring vodka using
only natural ingredients, Absolut Watermelon is a premium vodka
with no added artificial sugars or colourants. Absolut Watermelon
has a rich and smooth taste profile with the distinct character
of watermelon juice, complemented with underlying hints of spiciness.

Absolut has been flavouring the vodka category since 1986 and we
are delighted to be launching Absolut Watermelon into our flavour
range,’ said Sarah Mansfield, Pernod Ricard Head of Marketing for
White Spirits, Rum and Tequila. “We believe this perfect balance
between sweetness and a touch of tartness makes it ideal for
those looking for something new, refreshing and free from
artificial flavours,’ she added.

Absolut Watermelon has a slightly reduced abv (38%) which allows
for a truly optimised flavour profile and balance which makes it
the perfect cocktail ingredient - like in the Absolut Watermelon
Spritz, which is a luxurious combination of vodka, simple syrup
and sparkling wine. The watermelon flavour also makes for an easy
mix with tonic or soda to create a perfect drink for that sunny
afternoon at home. It's an ingredient that is always in season,
so you can have a taste of summer, come rain or shine.

Absolut has a proud heritage of creativity and being a key driver
in flavoured vodka culture. After first launching the
game-changing Absolut Peppar in 1986, revolutionising the way
bartenders made the Bloody Mary. Absolut then released Absolut
Citron which inspired the creation of the hugely popular
Cosmopolitan cocktail and continued the legacy of flavours.

Absolut uses the highest quality natural ingredients to make its
products. Its unique One Source production philosophy means that
every aspect of Absolut Watermelon’s production journey (as with
all its other products) takes place in and around the small
village of Åhus, Sweden. Every drop of water and every seed of
wheat comes from one water source, one village and one community.
This is the reason why no matter where you are in the world
Absolut will always have the same high quality.

Absolut Watermelon will be available in 750ml at quality liquor
stores nationwide. For more drinks inspiration, head over to
www.absolutdrinks.com


And join the conversation on social media #AbsolutWatermelon
#AlwaysInSeason